Overview
The existing onboarding flow had a 67% drop-off rate. Through 3 rounds of user research and rapid prototyping, we rebuilt it from scratch — reducing steps, reordering value delivery, and removing friction at every gate.
The Problem
Add your problem statement here — what was broken, who was affected, and why it mattered.
Process
Walk through your design process — research methods, key decisions, iterations, and tradeoffs.
Results
28% activation lift